Enhancing Visual Branding for:
SheerID
Problem: SheerID lacked cohesive visual branding across banner ads tailored to specific client themes, potentially impacting brand recognition and engagement.
Goal: Create visually compelling banner ads for SheerID clients (Gainful and Soundcloud) that align with their respective brand identities, enhancing ad effectiveness and customer engagement.
Discovery:
Through collaboration with the marketing team and client discussions, identified the need for distinct visual styles:
Gainful preferred neutral, simple imagery reflecting their brand's clean aesthetic.
Soundcloud sought a darker, orange-themed banner aligning with their bold and vibrant brand persona.
Previous Banner Ad:
Updated Banner Ad:
Solutions:
Implemented neutral and simple imagery for Gainful's banner ads to maintain brand consistency and appeal to their target audience.
Gainful
Developed darker, orange-themed banners for Soundcloud to capture attention and resonate with their brand identity in a competitive market.
Consistency
Soundcloud
Provided editorial and creative direction to ensure visual coherence and effectiveness across all banner ads.
Results:
I successfully created and implemented visually cohesive banner ads for SheerID’s customers, improving brand representation and customer engagement metrics. Demonstrated the ability to deliver targeted visual solutions that resonate with client brand identities, contributing to SheerID's marketing effectiveness and client satisfaction.