Hi, I’m Aashna Belenje
I design, write, scrapbook, and travel.
I’m a product designer, writer, marketer, and project manager with experience in end-to-end UX/UI design for digital products. I love to help people and make the complicated simple. Take a look at some of my work below!
MASH Magazine
Focused design initiative for a digital publication specializing in the convergence of fashion and business.
Project Highlights: market research, brand refinement, usability testing, applying UI (colors and typography), iterations, platform optimization, and design creation.
Sunlife Pacific
A comprehensive marketing proposal designed to promote Sunlife to a new generation of kids.
Project Highlights: user research, user interviews, competitor research, feature prioritization, sketching, low-fidelity prototypes, usability testing, high-fidelity prototypes, interactive prototype.
Too Good To Go
Digital marketing strategy for TooGoodToGo, an app tackling food waste in the foodservice industry.
Project Highlights: market research, user research, campaign development, promotional strategy, social media engagement, and style guide creation.
SheerID
End-to-end design of mobile application that helps parents during the school selection process.
Project highlights: market research, brand alignment, style guide creation ,creative direction, collaborative marketing efforts.
Artwork
Artwork I created using different mediums.
For now this includes collaging, poetry, and photography, but there is more to come!
